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About LURITY

LURITY introduces the advantages of digital marketing into real world advertisements.

Targeting

Targeting

You can target your campaign for specific audiences.

Efficiency

Efficiency

Pay only when your selected audience views the ad.

Measurability

Measurability

Access easy-to-read campaign reports online.

How to advertise on LURITY

Insert
1.

Create a campaign

With a few clicks of the button, you can launch your ad campaign. Set daily budgets, the length of the campaign and date of launch. You can insert your own image or a video file, and then target your campaign for specific age groups, genders, locations, times, weather situations and even temperatures.

Totem1
2.

We display the ads

After we accept the ad, commercials will be run in the venues you select. The system tracks the location of your target audience and displays commercials in the appropriate venues. The screens switch through commercials in 15 seconds intervals. Greater daily budgets increase the frequency of displayed ads and the total amount of views. Based on current demand, the system adjusts the price for each view.

Create
3.

View the results

The integrated camera can detect a total of 10 people viewing it at a time, each located up to 15 meters from the screen. Utilizing facial recognition technology, the system anonymously estimates age and gender of the audience while also recording the length of each interaction. During the duration of the campaign, you can access detailed reports in real time. Campaigns can be continuously evaluated and adjusted for optimum results.

References

svgI really appreciate this connection of the offline and online world. I also value the ability to know how many people viewed our OOH ad, including details about their age and gender. This is a feature that is not easily accessible on other OOH platforms. At the same time, it has a flexible and easy-to-understand system upon which the network is based.svg

Petrickova
Radka Petricova
media coordinator, Orange Slovensko

svgI consider LURITY to be the future of marketing, as it combines the advantages of real life advertisement and digital marketing.This was one of the factors why I chose this platform for selling BUBO holiday packages.svg

Petrickova
Pavel Fellner
Co-founder CK BUBO

svgLURITY is for everyone who love offline marketing, but also know that its realization may be more sophisticated than what we are used to. I appreciate the ability to immediately launch campaigns in the span of a few hours, without the need for reservations and waiting for the workers to put up the billboard. For me, the biggest benefit is that you reduce your campaigns footprint on the environment, since everything is electronic and there is no requirement for printing.svg

Petrickova
Katarína Bilská
marketing manager

svgThe nice thing about LURITY is that it allows different setting variations and you can pay directly for ads through the website. I see it as very user-friendly and I will definitely become a longterm user.svg

Petrickova
Soňa Valachovičová
marketing manager
Orange zssk top auto Bubo

Advertise

Reach your target audience and make the most of your marketing budget. Never pay for ineffective ads again!

Advertise

Monetize

Monetize your customer traffic. Connect with trusted advertisers and get paid for quality traffic.

Monetize

What makes us special

Online access

Online access

Using our web-based interface, you can rapidly launch your campaign and easily manage its course online. Campaigns in progress can be modified based on reports and statistics that are accessible in real time. It is possible to change ad visuals, daily budget or even the target audience.

Offline impact

Offline impact

Our screens provide a strong visual impact. Unlike online web-based marketing, ads on our platform are tangible and located in the real world. As such, they are not affected by ad blocking software, nor can audiences choose to close them and cease their viewing.

Technology

Technology

Using facial recognition software, online data feeds and artificial intelligence, our platform delivers the next generation of physical advertisement. LURITY combines the best of offline and online marketing, creating impactful and versatile advertisements.

Efficiency

Efficiency

Target your ad campaigns for audiences based on their age and gender. You can also customize their running based on current weather conditions, local temperature and time. Pay only when your selected audience views the ad.

Frequently Asked Questions

1
What is the lurity advertising platform?
The LURITY ad platform is an ad marketplace that connects advertisers (in this case, you) with owners of digital advertisement screens. As an advertiser, you can easily connect through a web browser to launch an advertising campaign which, after approval by our administrators, will immediately begin appearing on LURITY advertisement screens.
2
In what format must the ad banners be?
Currently, we only support full-HD format (1080x1920px). In the case of images, we support .jpg and .png formats. For videos, we use the .mp4 format with a maximum duration of 15 seconds.
3
What is the minimum budget for advertising and minimum campaign length?
LURITY can be advertised even with a budget of just 1 euro per day. The minimum campaign duration is 1 day.
4
What is the ideal budget for advertising and the ideal length of the campaign?
Ideal budget and campaign duration differs from case to case. It depends on the goals of your campaign, how many people you need to reach and how fast.

For example, if you just need to quickly sell out a particular product, it makes sense to make a campaign only for a limited and short period of time but with higher budgets in the amount of tens to hundreds of Euros per day.

If your goal is to build a strong brand, you need to remind potential customers on a continuous basis - ideally to keep your brand and products in the eye. In order to build a strong brand, we therefore recommend a continuous campaign, but with a lower budget per day.
5
How can a credit voucher be used?
You can type in the voucher code before you start your first campaign or you can enter it in your account settings. The credit begins taking effect when payment details are entered and the minimal amount displayed on the voucher is used.
6
What are the biggest advantages over billboards?
The biggest difference is the speed at which you can run your ad campaign. Just a few clicks of the mouse and you can begin engaging potential customers with your ad. Your ads will only appear on screens within the geographic location in which you want to reach customers. In addition to this, we evaluate the visibility of every ad through state-of-the-art camera technology. Therefore the success rate of your ad campaign will give you an additional insight into how well you are advertising through internet-based pay-per-click advertisements.
7
What are the advantages over other forms of physical advertisement?
Our main advantage lies within the advanced camera technology works alongside each ad screen. This allows us to not only evaluate the ad’s visibility for your intended audience, but also to analyze the demographic composition of this audience at different times. Using artificial intelligence, we can target the ad on specific screens at a time when the most people in your target group are likely to be watching them. Thanks to this sophisticated system, you only pay for views from your target audience.
8
What are the advantages over online marketing?
Online ads have undeniable benefits, but people spend just a few hours of their life in the online environment weekly - the rest of the time is present in the "real" world. To build a successful brand, multi-channel access to the customer is required. You need to engage in both the online and offline world. Ideally, advertisements would allow us to continually measure and evaluate the success of this communication. That's why we created LURITY, which is a platform that lies between the worlds of online and offline advertising.
9
How does lurity account for advertising costs?
Unlike other display ad systems, you do not pay LURITY for ad placement or ad serving time, but only for actual views by your target audience. This means that if your target audience is 18 to 34 years old, and none of the target audience has viewed the screen, you do not pay us anything at all. We are convinced that paying only for results is the most fair way to charge for advertising.
10
Why is it better to pay for views rather than display time?
In short, you never know what you are going to get when paying for broadcast time or display time. How many people have passed and ignored the ad? How many of them viewed the screen? How many of these people fall into your target audience? On the other hand, if you only pay for ad views by your target audience, you know exactly what you get for your money.
11
How much does one view cost?
The price for viewing is not determined by any fixed price list. Our system sets it separately for each device, based on the current viewing rate and the demand by other advertisers for the selected target audience. We believe that the best way to set a price for advertising is when it is set by the market itself based on demand and supply.
12
Since views do not have a fixed price, can i set a limit on how much i pay for advertising?
Of course! We understand you want to have your marketing costs under control. You can set a daily advertising budget which we will not exceed under any circumstances. You also have the opportunity to set the maximum price which you are willing to pay. If your current cost-per-acquisition price exceeds the maximum budget you set, your ad will temporarily stop showing for that device. The ad in question will move to other devices with cheaper current prices that are still within your selected region.
13
Can you tell me how many people will view my ad?
Yes, but only an approximate figure. That's because we never know how many people will go around the ad screen on that day, or what other advertisers will be asking for this particular ad space on that day. However, we use artificial intelligence which allows us to predict how many people will see your ad for that ad budget. You will certainly appreciate this estimate when planning your next ad campaign.
14
How can i target the ad for a specific audience?
LURITY allows you to target your ad geographically - for example, your business only operates in certain cities, so you'll only advertise on screens located within those cities.In addition to geo-targeting, you can target your ad based on the gender and age of your target audience, but also depending on the current weather, local temperatures, and the time of day you want your ad to run.
15
How fast can the system evaluate the success rate of a currently running ad?
Ad screens are constantly communicating with our servers via the internet, so we regularly receive tracking data for each individual ad in real time. Once you've signed in to our administration web site, you can keep track of these changes and, if necessary, edit your ad campaign, or the ad’s images and videos.
16
How can i edit a currently running campaign?
It's very simple. For example, in a few clicks you can change your campaign's geographic targeting: open the currently running campaign, change your geographic target and resume the campaign. Similarly, it is possible to change ad visuals, daily budget or even the target audience.
17
How do i pay for my advertisement
After signing into the administration interface, you need to enter and verify your credit card for your account. Your credit card details are securely stored with our Braintree payment gateway provider. Payment from the card will take place automatically and it will be always charged at the end of the month in which the campaign was running, or after reaching the transaction limit.
18
How are campaigns approved and how does the process work?
All ads in the campaign must pass the approval process. Our Administrators will review every single ad and check if they comply with the advertising guidelines specified in the Terms of Service. For example, if the product does not fall into the category of prohibited ads, if it does not contain grammatical errors, and so on. The ad campaign's approval process takes a few hours and may take up to 24 hours.
19
What can cause an ad to not be approved?
Given that LURITY uses advertising screens that are located in the premises of our partners, it is our duty to take care of their interests and reputation. Therefore, we block ads that do not meet strict visual criteria or the Terms and Conditions which govern advertisements under the LURITY platform.
20
Are there products that can’t be promoted on the lurity advertising platform?
The LURITY ad network will not promote ads that do not meet our visual criteria or those that fall into the category of forbidden ads. Ads that are subjected to restrictions, such as medicine and medical supplies, are usually advertised, but adhere to stricter guidelines and approval criteria.
21
What should i do when one of my ads has been rejected?
Before you decide to advertise on LURITY, we recommend that you view the Terms and Conditions and the advertising policies listed there. For example, if quality of the photo was poor, you can upload a new one, and the approval process will automatically repeat. However, if your ad has been rejected for being within a restricted or regulated category, we recommend contacting our administrator.
22
What personal information does the system collect and what are its legal consequences?
Personal data is processed in adherence to:
Section 37 b) - personal data pursuant to § 13 par. 5 letters b), c) and d) of the Act:
Section 37 a) - personal data pursuant to § 10 par. article 3 g) of the Act

The system operator is LURITY, s.r.o, which has a certificate from the Office for Data Protection of the Slovak Republic. This special registration allows the collection and processing of personal data. The Company is also entitled to provide third parties with personal data processing in limited form, in this case as an advertiser. As the system operator is LURITY, s.r.o, no separate registration is required from your company.
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