Last year was the year of artificial intelligence (AI). But AI wasn't the only technology that made waves.
Intelligent Ad News
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When Tomas Tiefenbach, CEO of Lurity, founded his first digital billboard company in 2016, he had no idea that it would grow into an international DOOH network with up to fifteen million monthly a
Source: Eskimi.com, author: Antonis Kazoulis
Welcome to the world of Fake OOH, CGI OOH or Faux Out Of Home, which sounds much more elegant.
Last year was a very strong year for out of home (OOH) and looking ahead to 2024, this segment promises further growth and transformation.
Interview with Tomas Tiefenbach, CEO of Lurity.
For centuries, outdoor advertising has helped marketers build brand awareness and increase sales. How will it continue to evolve over the next few years?
"When you think and develop with joy and comprehensively, clients and marketers alike are delighted"Tomas Tiefenbach is the founder of the digital OOH network Lurity and the inventor of several start-up projects, including the Simplaq platform for digitizing real estate.
In recent years, we have witnessed tremendous advancements in artificial intelligence (AI) and its impact on various industries.
And we offer you material that we have thoroughly reviewed, minimally edited, and can only agree with the content, so we certainly encourage you to read it.
Digital out-of-home (DOOH) advertising is gradually making its way into one of the most influential mediums in the advertising industry today.
František Farenzena, director of Lurity, talks about the development of a startup focused on digital out of home (DOOH) advertising, which has evolved into one of the key communication media over
František Farenzena on the development of digital OOH, which has become a key communication medium
Brands today strategically create products to cover multiple segments and target groups commercially.
In 2022, the OOH rode a wave of popularity.
Well-placed advertising on digital surfaces accelerates buying behaviour
OOH advertising is changing its position in the advertising world - diversifying. Out-of-home is being profiled on OOH and DOOH /or even Digital Out of Home.
Brands and advertisers are in full swing in communicating the Christmas offer.
Why should you use Lurity for your next ad campaign?