New York (May 4, 2022) - GroupM, WPP's media investment group, announced the results of the Sightline Global Digital Out-of-Home (DOOH) survey on current perceptions of digital OOH advertising.
Intelligent Ad News
- New research from GroupM: Digital OOH advertising works in promoting immediate consumer action. DOOH is top in perception of brand innovation, brand experience and creativity (5/22)
Since 2010, out-of-home (OOH) media has seen continuous revenue growth. Yes, you read that right, that's 40 quarters of continuous growth! And that's no coincidence.
1. your brand must be present all the time
Your brand/logo should always be present for the duration of the DOOH ad or spot.
Have you decided to run an advertising campaign?
- OOH / DOOH advertising is gradually gaining a place among the primary media channels in the marketing mix
Out of home has long been characterised in the media lexicon as a "booster/ or reinforcing medium", i.e. a medium that can augment and reinforce advertising running in other media channels.
It’s July in London.
Recent studies from August 2020 by OAAA Nielsen show that digital out-of-home (DOOH) media show a high degree of engagement and are a strong trigger in the customer's purchasing process.
Outdoor advertising, also called Out of Home or OOH - is one of the most attractive media in the world. Unlike print advertising, it is a medium that has more charisma.
The Lurity advertising format has been on the marketing market for a long time and has become known to marketers as a network of digital screens.
Running a quality outdoor campaign involves far more than just creating an interesting visual and ordering advertising space.
Choosing an ad is a nice concern that many advertisers can't handle. The age of data brought new possibilities and visual advertising lost any boundaries.
1. Attrack the attention
A person who does not see the advertisement cannot even be affected by its advertising message.
Digitization is present in every sector and advertising is no exception. Competition in the form of digital screens is growing in all print media.