Intelligent Ad News
Digital out-of-home advertising (DOOH) has been on a roller coaster ride, and from its peak in 2019 has subsequently experienced a dramatic fall in 2020.
The Lurity brand has been on the market for six years. In that time, nearly 2,300 campaigns have been run through their medium and the company has expanded into three countries.
Lurity has a novelty in its offer: a network of digital screens at the Slovak Post Office, where 1 million visitors a month turn up.
- OOH is a multi-billion dollar industry for one obvious reason - it works. However, you need to have a good creative...
Surveys say that companies earn an average of $5.97 for every $1 they invest in OOH advertising. That's almost 6 times the return on investment.
It's indisputable that the growth trend in OOH over the past 12 years has been more than favourable, and according to WARC's figures, successful brands already allocate an average of 13% o
Advertising is one of the key ways to attract buyers today, but if you don't engage them, it's like shouting into the void.
The advertising market has seen a number of dramatic changes in a relatively short period of time.
- New research from GroupM: Digital OOH advertising works in promoting immediate consumer action. DOOH is top in perception of brand innovation, brand experience and creativity (5/22)
New York (May 4, 2022) - GroupM, WPP's media investment group, announced the results of the Sightline Global Digital Out-of-Home (DOOH) survey on current perceptions of digital OOH advertising.
Since 2010, out-of-home (OOH) media has seen continuous revenue growth. Yes, you read that right, that's 40 quarters of continuous growth! And that's no coincidence.
1. your brand must be present all the time
Your brand/logo should always be present for the duration of the DOOH ad or spot.
Have you decided to run an advertising campaign?
- OOH / DOOH advertising is gradually gaining a place among the primary media channels in the marketing mix
Out of home has long been characterised in the media lexicon as a "booster/ or reinforcing medium", i.e. a medium that can augment and reinforce advertising running in other media channels.
It’s July in London.
Recent studies from August 2020 by OAAA Nielsen show that digital out-of-home (DOOH) media show a high degree of engagement and are a strong trigger in the customer's purchasing process.
Outdoor advertising, also called Out of Home or OOH - is one of the most attractive media in the world. Unlike print advertising, it is a medium that has more charisma.
The Lurity advertising format has been on the marketing market for a long time and has become known to marketers as a network of digital screens.
Running a quality outdoor campaign involves far more than just creating an interesting visual and ordering advertising space.
Choosing an ad is a nice concern that many advertisers can't handle. The age of data brought new possibilities and visual advertising lost any boundaries.
1. Attrack the attention
A person who does not see the advertisement cannot even be affected by its advertising message.