In 2022, the OOH rode a wave of popularity.
Intelligent Ad News
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Well-placed advertising on digital surfaces accelerates buying behaviour
OOH advertising is changing its position in the advertising world - diversifying. Out-of-home is being profiled on OOH and DOOH /or even Digital Out of Home.
Brands and advertisers are in full swing in communicating the Christmas offer.
Digital out-of-home advertising (DOOH) has been on a roller coaster ride, and from its peak in 2019 has subsequently experienced a dramatic fall in 2020.
The Lurity brand has been on the market for six years. In that time, nearly 2,300 campaigns have been run through their medium and the company has expanded into three countries.
Lurity has a novelty in its offer: a network of digital screens at the Slovak Post Office, where 1 million visitors a month turn up.
Surveys say that companies earn an average of $5.97 for every $1 they invest in OOH advertising. That's almost 6 times the return on investment.
It's indisputable that the growth trend in OOH over the past 12 years has been more than favourable, and according to WARC's figures, successful brands already allocate an average of 13% o
Advertising is one of the key ways to attract buyers today, but if you don't engage them, it's like shouting into the void.
The advertising market has seen a number of dramatic changes in a relatively short period of time.
New York (May 4, 2022) - GroupM, WPP's media investment group, announced the results of the Sightline Global Digital Out-of-Home (DOOH) survey on current perceptions of digital OOH advertising.
Since 2010, out-of-home (OOH) media has seen continuous revenue growth. Yes, you read that right, that's 40 quarters of continuous growth! And that's no coincidence.
1. your brand must be present all the time
Your brand/logo should always be present for the duration of the DOOH ad or spot.
Have you decided to run an advertising campaign?
Out of home has long been characterised in the media lexicon as a "booster/ or reinforcing medium", i.e. a medium that can augment and reinforce advertising running in other media channels.
Recent studies from August 2020 by OAAA Nielsen show that digital out-of-home (DOOH) media show a high degree of engagement and are a strong trigger in the customer's purchasing process.
Outdoor advertising, also called Out of Home or OOH - is one of the most attractive media in the world. Unlike print advertising, it is a medium that has more charisma.
Why should you use Lurity for your next ad campaign?