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More than one parent has encountered the loss of a child in a shopping center or store. The feeling of despair and helplessness is very unpleasant at the moment, despite the fact that in many cases it is a short-term solution. The emotions of parents who are at risk of having their child taken away due to difficult life circumstances are even more acute.

The topic of lost children was revived during the pre-Christmas days in shopping malls by the Respect APP agency. For the non-profit organization Smile as a Gift, she prepared short online formats tailor-made for Lurity citylights as part of the To Keep the Family campaign together. In the video, we see a little smiling girl who sadens after a few seconds, until she slowly mysteriously disappears from the shot.

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