Building a brand is a long-term process and if done correctly, the results will come in the long term, says Tomáš Tiefenbach, di
- Start it-up: Slovaks have developed an artificial intelligence, thanks to which billboards lose their attractiveness
Visual smog surrounds us from all sides every day.
If a company wants to spend its marketing budget effectively, it is advantageous for it to target advertising only to potential
In terms of ad addressability, few have yet gone further than Google or Facebook.