Digital out-of-home advertising (DOOH) has been on a roller coaster ride, and from its peak in 2019 has subsequently experienced a dramatic fall in 2020.
Lurity has a novelty in its offer: a network of digital screens at the Slovak Post Office, where 1 million visitors a month turn up.
It's indisputable that the growth trend in OOH over the past 12 years has been more than favourable, and according to WARC's figures, successful brands already allocate an average of 13% o
The advertising market has seen a number of dramatic changes in a relatively short period of time.
Since 2010, out-of-home (OOH) media has seen continuous revenue growth. Yes, you read that right, that's 40 quarters of continuous growth! And that's no coincidence.
1. your brand must be present all the time
Your brand/logo should always be present for the duration of the DOOH ad or spot.
Outdoor advertising, also called Out of Home or OOH - is one of the most attractive media in the world. Unlike print advertising, it is a medium that has more charisma.