DOOH | LURITY

Mon, 12/12/2022 - 10:43
Christmas is here and sales are hardening: brands are targeting communications to their audiences where and when they need them
Brands and advertisers are in full swing in communicating the Christmas offer.
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Tue, 11/15/2022 - 12:23
4 essential digital OOH trends you need to know about
Digital out-of-home advertising (DOOH) has been on a roller coaster ride, and from its peak in 2019 has subsequently experienced a dramatic fall in 2020.
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Thu, 10/27/2022 - 11:07
Lurity is already at the Slovak Post, where up to 1million people a month turn up!
Lurity has a novelty in its offer: a network of digital screens at the Slovak Post Office, where 1 million visitors a month turn up.
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Wed, 10/05/2022 - 12:07
OOH is a multi-billion dollar industry for one obvious reason - it works. However, you need to have a good creative...
Surveys say that companies earn an average of $5.97 for every $1 they invest in OOH advertising. That's almost 6 times the return on investment.
- Read more about OOH is a multi-billion dollar industry for one obvious reason - it works. However, you need to have a good creative...
Wed, 07/20/2022 - 15:04
DOOH advertising spend to account for more than a third of the OOH ad market by 2025
The advertising market has seen a number of dramatic changes in a relatively short period of time.
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Thu, 06/30/2022 - 11:41
New research from GroupM: Digital OOH advertising works in promoting immediate consumer action. DOOH is top in perception of brand innovation, brand experience and creativity (5/22)
New York (May 4, 2022) - GroupM, WPP's media investment group, announced the results of the Sightline Global Digital Out-of-Home (DOOH) survey on current perceptions of digital OOH advertising.
- Read more about New research from GroupM: Digital OOH advertising works in promoting immediate consumer action. DOOH is top in perception of brand innovation, brand experience and creativity (5/22)
Wed, 05/25/2022 - 14:32
Successful brands allocate 13% of their advertising budget to OOH
Since 2010, out-of-home (OOH) media has seen continuous revenue growth. Yes, you read that right, that's 40 quarters of continuous growth! And that's no coincidence.
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Tue, 04/26/2022 - 13:20
4 useful hints for your Out-of-home advertising creative
1. your brand must be present all the time

Your brand/logo should always be present for the duration of the DOOH ad or spot.
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1. your brand must be present all the time

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