LURITY: The future of digital OOH advertising is an omnichannel marketing approach
When Tomas Tiefenbach, CEO of Lurity, founded his first digital billboard company in 2016, he had no idea that it would grow into an international DO...
03 APRIL 2024
LURITY: The future of digital OOH advertising is an omnichannel marketing approach
When Tomas Tiefenbach, CEO of Lurity, founded his first digital billboard company in 2016, he had no idea that it would grow into an international DO...
03 APRIL 2024
08 JANUARY 2024
Strategies, Advertising Agencies 2023
Advertising agencies 2023: What was the year 2023 like? Reklamné agentúry 2023.pdf Read the full published supplement Strategies, A...
14 NOVEMBER 2023
Stratégie: "The future of OOH is omnichannel"
Interview with Tomas Tiefenbach, CEO of Lurity. Unaware of media trends, they say OOH is dead. But the reality is different, the OOH market is ex...
09 JUNE 2023
Strategies 6/23: Media agencies 2023
Media agencies 2023: How to target accurately and even more effectively ...
22 MAY 2023
František Farenzena: We are expanding because we are looking for the most effective solutions with our clients
František Farenzena, director of Lurity, talks about the development of a startup focused on digital out of home (DOOH) advertising, which has evolve...
09 MAY 2023
Planning a campaign should be no more complicated than ordering a pizza
František Farenzena on the development of digital OOH, which has become a key communication medium komunikačním médiem Out of home (OOH) is the ...
28 FEBRUARY 2023
The future of OOH is digital; Marketing & Media, Czechia, 8/23
Well-placed advertising on digital surfaces accelerates buying behaviour Recent research by the Outdoor Advertising Association of America (OAAA)...
02 DECEMBER 2022
Appropriately placed advertising works as an accelerator of purchase behaviour
One LED board can run the advertisement of not one, but even ten or twenty advertisers. One LED board can thus replace up to twenty classic paper bil...
02 NOVEMBER 2022
Digitálna Out-of-home reklama ako budúcnosť účinnej komunikácie
Forbes Slovakia, 2nd of November 2022 The Lurity brand has been on the market for six years. In that time, nearly 2,300 campaigns have been ...
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