Brands today strategically create products to cover multiple segments and target groups commercially.
Digital out-of-home advertising (DOOH) has been on a roller coaster ride, and from its peak in 2019 has subsequently experienced a dramatic fall in 2020.
- OOH is a multi-billion dollar industry for one obvious reason - it works. However, you need to have a good creative...
Surveys say that companies earn an average of $5.97 for every $1 they invest in OOH advertising. That's almost 6 times the return on investment.
It's indisputable that the growth trend in OOH over the past 12 years has been more than favourable, and according to WARC's figures, successful brands already allocate an average of 13% o
The advertising market has seen a number of dramatic changes in a relatively short period of time.