Lurity has a novelty in its offer: a network of digital screens at the Slovak Post Office, where 1 million visitors a month turn up.
- OOH is a multi-billion dollar industry for one obvious reason - it works. However, you need to have a good creative...
Surveys say that companies earn an average of $5.97 for every $1 they invest in OOH advertising. That's almost 6 times the return on investment.
It's indisputable that the growth trend in OOH over the past 12 years has been more than favourable, and according to WARC's figures, successful brands already allocate an average of 13% o
Advertising is one of the key ways to attract buyers today, but if you don't engage them, it's like shouting into the void.
Since 2010, out-of-home (OOH) media has seen continuous revenue growth. Yes, you read that right, that's 40 quarters of continuous growth! And that's no coincidence.
Running a quality outdoor campaign involves far more than just creating an interesting visual and ordering advertising space.